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Hooked: How to Build Habit-Forming Products [Audiobook] by Nir Eyal [Dr Soc]

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  Hooked: How to Build Habit-Forming Products
[Audiobook] by Nir Eyal
  English | October 10, 2014 | ASIN: B00HZY1N0K | 4 hrs 47 mins | MP3 @128 kbps | 266
MB
  Narrator: Dave Wright | Genre: Nonfiction/Business
  
  Why do some products capture our attention,
while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how
technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to
build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users
back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building
products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager
to learn more about the things that control our behaviors, this audiobook gives listeners:
  
  Practical
insights to create user habits that stick.
  Actionable steps for building products people love.
  Behavioral
techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
  
  Nir Eyal distilled
years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has
taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology,
psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
 

  
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